It was a career-defining challenge: reinventing the traditional newscast to reach a younger, more diverse audience. Our answer was LX News (NBCLX), a national news network available to millions of households built around long-form, context-rich storytelling that delivered nuance and analysis often lost in shorter segments. By combining cinematic photography, character-driven reporting and techniques borrowed from other genres, we created a product that was both engaging and deeply informative. As Director of Storytelling and Managing Editor, I helped turn LX News from a concept into a national outlet. It was one of the proudest achievements of my career. Recognized with multiple national awards, LX proved there’s an alternative model for journalism that can earn attention from audiences traditional formats often miss.